The odds against an infomercial "working" are 10 to 1 depending upon the quality of the production and product offer. We base this on analyzing
the test result of thousands of infomercials. We have developed a checklist that our clients have used since 1984 when we started buying TV time
for infomercials that has brought the odds down for our clients to 6 to 1 against the show working. That's right, even with our the odds of an infomercial
working are against you. But if you test an infomercial and it WORKS, then tthen return we have is $20
million in sales in one year and many times that on the backend and in retail.
Just one infomercial, that works, can gross from
$20 million to
$300 million
in one year just from TV sales alone. Our StationBreak® software is a web based program written in C# ASP .NET that includes
Media Buying, Order Tracking, Inventory, Fulfillment and Data Mining and includes our
Automatic Order Sourcing that instantly assigns each order to the airdate that generated it using Probabilty Densities giving you the
SGross (Show Gross), Net Profit, Pull (Pull Ratio), CPO (Cost Per Order), and Margin.
With our software you will need only one 800 number to source your orders.
Below are Real Data from an infomercial.
| Market | Day | Time | Media Cost | Show Gross | Net Profit | Pull Ratio |
|
Spokane,WA
|
MO
|
02:30 AM
|
$10
|
$140
|
$113
|
16.40
|
|
Spokane,WA
|
SU
|
03:00 AM
|
$10
|
$140
|
$113
|
16.40
|
|
Spokane,WA
|
MO
|
02:30 AM
|
$10
|
$140
|
$113
|
16.40
|
|
Spokane,WA
|
WE
|
02:00 AM
|
$10
|
$140
|
$113
|
16.40
|
|
Spokane,WA
|
FR
|
02:00 AM
|
$10
|
$140
|
$113
|
16.40
|
|
Spokane,WA
|
SA
|
02:00 AM
|
$10
|
$420
|
$355
|
49.20
|
|
Spokane,WA
|
SU
|
05:30 AM
|
$10
|
$280
|
$234
|
32.80
|
|
Spokane,WA
|
MO
|
02:30 AM
|
$10
|
$280
|
$234
|
32.80
|
|
Spokane,WA
|
SU
|
03:30 AM
|
$10
|
$420
|
$355
|
49.20
|
|
Cincinnati,OH
|
SA
|
12:30 AM
|
$14
|
$426
|
$385
|
35.14
|
|
|