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How Much Does Infomercial Time REALLY Cost? |
By federal law, all TV time
MUST be sold through an auction so there are NO fixed prices on TV time.
There are a lot of excellent network affiliates you can buy for $20 to $150.
StationBreak® provides a list of every Broadcast TV station, Cable and Satellite System in the U.S. and Canada and
calculates the maximum amount to
BID on each station based upon our infomercial ranking for that station. We have the world's largest database of
millions of Infomercial buys since 1984 and the results of airings of infomercials for each of those airdates.
StationBreak® ranks each TV station and cable system based on "predictors" that we
have identified using the science of predictive analytics and we combine those
"predictors" to determine which stations your infomercial is likely to make the
most profit on. We found that typical Station demographics used by ad agencies
are WORTHLESS in predicting whether or not an infomercial will make a profit.
That is why we RANK each station for prior performance of infomercials which is
the most significant predictor of an infomercial working.
We are the ONLY software with AutoSourcing® that automatically assigns to orders the media buy that generated that order so you know instantly how much money you made from a given airdate providing you with
Show Gross, Pull Ratio, CPO, Margin, etc.
We use the latest Census database and PAC (Political Action Committee) databases from the government to provide substantial viewer demographics for each TV station like religion, age, sex, race, income, etc.
Below are sample prices paid for infomercial time on a few stations. Prices will vary dramatically based upon demand and other factors but, in general, prices are substanntially
LOWER in today's market. |
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Below are prices that our clients paid for time in the markets indicated. |
| Station ID | Aff1 | Market | Day | Time | Cost | Air Rank | MG Rank | PI Rank | GPI Rank |
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1686
|
TEL
|
Fresno,CA
|
SA
|
09:30 AM
|
$21
|
37
|
49
|
1
|
0
|
|
1686
|
TEL
|
Fresno,CA
|
TH
|
09:00 AM
|
$24
|
37
|
49
|
1
|
0
|
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1686
|
TEL
|
Fresno,CA
|
TU
|
09:00 AM
|
$34
|
37
|
49
|
1
|
0
|
|
1686
|
TEL
|
Fresno,CA
|
SA
|
09:30 AM
|
$34
|
37
|
49
|
1
|
0
|
|
1590
|
WB
|
Fresno,CA
|
MO
|
01:30 AM
|
$40
|
183
|
177
|
0
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0
|
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1590
|
WB
|
Fresno,CA
|
TU
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
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1590
|
WB
|
Fresno,CA
|
TU
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
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1590
|
WB
|
Fresno,CA
|
TH
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
|
1590
|
WB
|
Fresno,CA
|
MO
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
|
1590
|
WB
|
Fresno,CA
|
TU
|
01:30 AM
|
$40
|
183
|
177
|
0
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0
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1686
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TEL
|
Fresno,CA
|
TH
|
08:00 AM
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$40
|
37
|
49
|
1
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0
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1686
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TEL
|
Fresno,CA
|
FR
|
09:30 AM
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$40
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37
|
49
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1
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0
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1590
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WB
|
Fresno,CA
|
WE
|
01:30 AM
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$40
|
183
|
177
|
0
|
0
|
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1590
|
WB
|
Fresno,CA
|
WE
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
|
1590
|
WB
|
Fresno,CA
|
TH
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
|
1590
|
WB
|
Fresno,CA
|
MO
|
01:30 AM
|
$40
|
183
|
177
|
0
|
0
|
|
1590
|
WB
|
Fresno,CA
|
TU
|
01:30 AM
|
$40
|
183
|
177
|
0
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0
|
|
1590
|
WB
|
Fresno,CA
|
WE
|
01:30 AM
|
$40
|
183
|
177
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0
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0
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1590
|
WB
|
Fresno,CA
|
TH
|
01:30 AM
|
$40
|
183
|
177
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0
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0
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1686
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TEL
|
Fresno,CA
|
SU
|
09:30 AM
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$43
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37
|
49
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1
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0
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